What causes shopping cart abandonment in e-commerce?

The causes of shopping cart abandonment

There is the phenomenon of shopping cart abandonment that has plagued the e-commerce sector a lot. Shopping cart abandonment is a very big problem for sellers online. A research has proved that 75% of e-commerce sales are lost to shopping cart abandonment. Another research has proven that more than 53% of all e-commerce shopping carts are abandoned. Understanding the cause of shopping cart abandonment can help a seller increase e-commerce sales. You should know that e-commerce shopping cart abandonment cannot be totally eradicated but it can be reduced and sales increased. Some e-commerce business owners have achieved reducing shopping cart abandonment by more than 80%. 

Offer free shipping in order to prevent shopping cart abandonment

Free shipping is a good way to prevent shopping cart abandonment. A lot of customers usually abandon their shopping carts after they have realized how expensive it is to ship the product. This is a cause for shopping cart abandonment. You should create a good shipping method for your business. You can even offer customers a discounted shipping rate. Another good way to prevent shopping cart abandonment is to offer a number of different shipping methods. Alibaba is one company that does this very well.

Prevent shopping cart abandonment by offering multiple payment methods

Most buyers have had the problem of having a payment method that is not accepted by the online e-commerce store. This means that they cannot buy on certain stores. This is probably the second most common cause for shopping cart abandonment. For instance when you have funds in your PayPal account, but the store only accepts credit cards. Try and ad as many as possible payment options for your e-commerce store. The more payment options you have the likelier you are to generate a sale.