Ways to personalize customer emails

Ways to personalize customer emails.

Customer emails are a good way to keep customer loyalty. They also allow the e-commerce business owner to market new products. Unfortunately a lot of e-commerce entrepreneurs send customer emails in a wrong way.  Let’s say you have managed to do everything when it comes to creating email campaigns to your customers. The first thing you have done is categorized the customer according to what they often buy. Most business owners will create a properly categorized list which takes into account age, geographical location and what the customer frequently views. You can also take into account emails that have been clicked by the prospective customer. Even if you do all this it is still not enough. You will need to first build a solid business relationship with your customers in order to enhance customer experience. The key to building a relationship with customers that leads to sales is to personalize customer emails. Personalizing customer emails is more than just addressing customers by their first name. You need to establish a connection with the intended audience.

How to personalize customer emails using proper subject line

The best way to personalize customer emails is through using proper subject lines. A research has shown that emails with personalized subject lines have as much as 26% chance to be opened. Personalized subject lines help your emails stand out in a crowded inbox. Instead of just greeting the customer in the subject line you can use hashtags when writing the customer’s name. Also using data collected by your customer to ask questions.

How to personalize customer emails by offering recommendations

You may never know whether you are bothering the customer or not. The best way to find out is to offer the customer recommendations on the things they are most interested in.