Referral programs

Referral programs to increase sales.

Referral programs

Referral programs are common in the e-commerce sector.  They are rated as one of the top marketing techniques. Referral programs occur when the e-commerce store owner wants new customers to buy from their site. They also get existing customers to buy from your store as well. Referral marketing is a way for your customers to also invest in your brand. It has a positive impact on brand visibility and it allows your brand to actually stand out from the crowd. Referral marketing tends to be a more targeted form of marketing. This is due to the fact that people know their friends. These referral programs therefore tend to be a more focused marketing technique. This is how referral marketing uses trust as a weapon. Referral marketing depends a lot on the trust that the customer as of the refer. If the referral comes from a friend, family or relative the customer is most likely going to try out the new product. It can sometimes come from someone that a customer trusts like a favorite blogger. This allows your business brand to become more popular than in the use of other marketing techniques.

Types of referral programs

There are many different types of referral programs in the e-commerce and online business sector. For example Payoneer has a referral program that offers people who invite their friends $25. You are only given $25 if the friend actually uploads $25 USD. This is a way for them to drive customers that are willing to use their services to their website. Airbnb has a similar referral program. Their program offers $25 to both the referrer and referee when your friend books an Airbnb for their first trip. The double sided referral program is the most sought after by referrers as it brings value to both parties involved. Offering this kind of referral program is very good for your e-commerce business. This encourages both parties to participate.