DEFINITION:
The act and process of buying and selling and creating advertisement for a product.

Definition by Dr Philip Kotler:

“The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and profit potential”.

DIGITAL MARKETING

Digital marketing encircle all the marketing efforts that use an electronic device or internet. It includes all business leverage digital channels such as search engines, social medias, email, and their websites to connect with current and prospective customers.

IMPORTANCE OF DIGITAL MARKETING IN 2018

DIGITAL MARKETING TACTICS:

In 2018, the majority of marketing teams are investing in digital Marketing.  According to the Gartner , 67 percent of CMO plan to increase the percentage of their budget dedicated to digital marketing campaign, including web , mobile and social- based advertising.
While many of the organizations are preferring digital over traditional.

DIFFERENT DIGITAL MARKETING CHANNELS:

1. Email

This is one of the highest returns-on-investment (ROI) marketing channels. Highly relevant email marketing communications perform best, and 75 percent of consumers report they’d open email marketing for a deal or discount.

2. Mobile-optimized website

A website needs to be mobile optimized but it is crucial also for digital marketing success.  Over half of smartphones users abandon web pages that are slow to load on mobile.

3. Social media

More than 35 percent of the world population is using social media to connect with friends, family and brands. 71 percent of consumers who had a good experience with brands on social media would recommend it to friends
Examples.
Amazon global is the example of digital marketing.
Souq.com is a brand only for girls who do online shopping with it.

4. SEO

Sixty one percent of marketers plan to invest in search engine optimization(SEO) . The path to the top of search results in 2018 involves quality content and a multi-channel online presence

5. Multi-channel content marketing

The average marketing team is using eight different content tactics in 2018 including

Social media (83 percent)
Blog ( 80 percent)
Email newsletter (77 percent)
e-book/whitepaper (65 percent)
Videos (66 percent)

CONCLUSION:

Marketing leaders are facing the same pressure they experienced in 2008, that includes pressure to maximize limited budget.
Digital consumer behaviour is changing quickly, and marketing teams are likely to the best served by a multi-channel optimized website, social, SEO and quality multimedia content marketing.

“Content is fire; social media is gasoline.”
By Jay Baer.

Marketing is no longer about the stuff
that you make, but about the stories you
tell .
By Seth Godin.

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