Google AdWords

Google AdWords Marketing

Google is by a long shot the largest and most popular search engine. Search engines are commonly used to browse the internet based on keywords. The search engine uses a certain algorithm to determine what the browser is actually looking for. Due to the high traffic experienced by search engines Google uses this high traffic to market company brands. 80% of Google’s revenue comes from marketing. This enables the company to market e-commerce stores online. The e-commerce sector depends a lot on online marketing therefore marketing e-commerce on Google AdWords makes a lot of sense.

What is Google AdWords?

Google AdWords is an online platform developed by Google where businesses can market themselves based on keywords. Keywords are central to Google AdWords advertising platform. You will input a keyword and they will tell you the advertising cost and competence of the keyword. The idea of the keyword system is to auction the keywords to the highest bidders. When advertising with Google AdWords your keyword appears at the top of the search engine page every time a Google searcher appears.

How to use Google AdWords effectively for marketing

Using Google AdWords for marketing an e-commerce business is one of the most common uses of the platform. This is due to the fact that e-commerce sales occur on the internet, therefore it will seem reasonable for e-commerce stores to leverage the power and popularity of the largest e-commerce giant in order to market their business.

The advantages associated with using Google AdWords

Using Google AdWords has its advantages. The first and most common advantage is the fact that Google receives billions of visitors every day. Google is the most visited website in the world by a long margin. This might be due to the fact that people often visit google before they visit their intended website.