Freelancers

The role of freelancers in e-commerce

There is no doubt that you have noticed the increased importance of freelancers in e-commerce. Freelancers are perhaps the most hired people in the e-commerce sector. This is due to the little regulation available in the e-commerce sector. Unlike the conventional labour sector freelancers are not easy to fire and they are cheaper to hire than conventional employees. This has made them the most highly sort after employees in the e-commerce sector. There are many roles that e-commerce freelancers fill. They include marketing, virtual assistant, and writing. Other freelancers fill in more tech related posts such as software engineering and web development.

The role of freelancers in the growth of e-commerce businesses

Small e-commerce businesses in the United States that cannot afford to hire fulltime employees who are based in the United States usually take advantage of freelancers who are based in less developed countries where living costs are more affordable. This means that they can get away with paying their employees low wages. Low wages can then help them increase their profits and growth. A lot of companies believe that it is better to hire a web developer from India who can perform the same task as a web developer in California. This is due to the fact that it is cheaper to hire a web developer based in India.

The role of freelancers in marketing

Online marketing is probably the best way to build your e-commerce business. Freelancer have proven to be cost effective when it comes to online marketing. Online marketing can be performed anywhere where there is an internet connection. Therefore freelancers can help manage social media accounts, post blogs for marketing and Search engine optimization.