Keyword tracking. Organic click-through rate. Google rankings. The world of Search Engine Optimization (SEO) is ever-fluctuating and, yet, has never been more important for business. Step one to success in SEO: be informed. Join us for a free seminar on SEO to help you get started with the basics! Learn how to use search engine strategies to increase website traffic and generate business for yourself or your clients.

We’ll be covering:

• An overview of search engines and the types of results they display
• What is Search Engine Optimization (SEO)?
• Why SEO is one of the top marketing strategies
• How search engines rank websites
• SEO best practices that get you to show up at the top of Google
• How SEO can help you attract clients as a freelancer
• Find out about careers in SEO (one of the top 5 most requested skills on LinkedIn)