eCommerce Marketing: How to Drive Online Sales
eCommerce Marketing: Let’s learn how to improve online business!
Welcome back to the eCommerce Forum!
eCommerce marketing is the process of promoting an online store’s products or services. A few techniques include:
- – search engine optimization (SEO)
- – social media
- – cost per click (CPC)
Understanding eCommerce marketing is vital for online businesses. We have an amazing online marketing panel at our upcoming eCommerce Meetup. Seasoned marketers will discuss how marketing strategies can boost online business sales. This event takes place at 7:00 p.m., September 9, 2015 at our Midtown loft in New York. Here is a brief overview of what to expect:
David Markovich
Founder, Online Geniuses
Online Geniuses is a free community of online marketers who discuss the latest trends and marketing topics. They also network and learn from each other. Each marketer represents a specific niche. In order to join the forum, they must score in the top 10% of 3 Online Geniuses tests. Some areas the forum discuss are:
- – SEO
- – marketing
- – data security
- – web development
David Markovich is founder of Online Geniuses. Before Online Geniuses, he was Digital Marketing Director at Voice Media Group. David was also VP of Business Development at Hara Partners. He will be leading the eCommerce marketing panel.
Ilan Nass
Founder, Taktical
Taktical is a team of online marketers who offer digital marketing strategies with a focus on numbers, analytics and technical expertise. Their strategies also deal with:
- – SEO
- – SEM
- – email marketing
- – conversion optimization
- – content marketing and branding
Ilan Nass is founder of Taktical. Before Taktical, she was the Director of Growth at Fueled. While at Fueled, Ilan lead search and inbound marketing efforts. She also quadrupled revenue in only 12 months.
Menachem Ani
Founder and CEO, JXT Group
JXT Group provides eCommerce marketing solutions. They offer management for all areas of online marketing, including SEO and SEM. JXT Group also offers clients marketing consultation services.
Menachem Ani is founder and CEO of JXT Group. He services all types of businesses–from eCommerce retailers to personal branding pages. Before JXT Group, Menachem was CIO for HomeAnnex.com. While at HomeAnnex.com, he was responsible for online marketing and eCommerce management.
Jonathan Eisenberg
Founder and CEO, Spark Hospitality Group
Spark Hospitality Group offers hospitality and real estate consulting services. They work with clubs, hotels and restaurants. Additionally, Spark Hospitality Group’s in-house resources, large network of partners and investor base help raise companies’ revenue.
Jonathan Eisenberg is founder and CEO of Spark Hospitality Group. He created this company in order to help restaurants structure business deals. Jonathan has also been in the hospitality industry for over 20 years.
Meetup Structure:
7:00 p.m. – Networking
7:20 p.m. – Each member will give a 30 second elevator intro
7:30 p.m. – David Markovich will lead the eCommerce Marketing panel as well as discuss his experience with Online Geniuses
8:00 p.m. – Q&A followed by networking (Mai Erne will also be there for any questions about Magento+ NetSuite)
You don’t want to miss this amazing chance to learn and network! Also, free beer and snacks!
*This event is sponsored by Hara Partners.*