Digital marketing has developed a lot over the past two years. Content marketing’s popularity rose 29.2% in 2014. Social media marketing was also a popular trend in both 2013 and 2014. New networks like Pinterest, Vine and Instagram have become a part of everyday life.  Furthermore, these networks carved a niche for themselves. This means that companies will continue to use different social platforms to build their brands and engage with customers.

Staying on top of digital marketing trends is vital for online business owners. The Fashion Digital LA conference will reveal the latest digital marketing topics. It will also cover upcoming eCommerce ideas. Fashion Digital LA will take place on May 19, 2015 at the The Olympic Collection Banquet & Conference Center. Here is a brief overview of what to expect:

Influential Speakers

Industry leaders will give thoughtful and unique presentations. Guests will learn about hot topics like customer retention. They’ll also learn about the customer experience lifestyle and how it is vital to building a brand. Speakers from big names like American Apparel will discuss how to approach global markets. Leading fashion brands will also reveal how they approach their commerce technology investments. Some other presentations will include:

• – email marketing optimization
• – big data
• – customer acquisition
• – growth hacking

Best of LA Awards

The Best of LA session will highlight the best online companies from Los Angeles. Guests can vote for their favorite fashion and life-style brand on Fashion Digital’s website. Brands are also judged based on their Instagram strategy. Furthermore, the Fashion Digital team uses ReadyPulse’s technology to analyze and score the finalists. Fashion Digital will also reveal the dominating Instagram accounts on their website from April 15, 2015- May 15, 2015.

Networking

Guests will be given once in a lifetime networking opportunities. New brand owners can sit next to CEOs of giant retailers and share meaningful conversation. They’ll also be able to build long-term professional relationships. Guests will be given 2 networking breaks as well as a networking lunch.