Digital marketing is the marketing of products or services through digital channels. It is used mainly on the Internet, but can also be used on smart phones and display advertising. Some digital marketing activities include:

• – search engine optimization (SEO)
• – search engine marketing
• – content marketing
• – influencer marketing

 

Understanding how digital marketing works is vital for online business owners. We have an amazing speaker for our upcoming eCommerce Meetup. He will teach us digital marketing best practices. This event will take place at 6 PM, May 11, 2016 at the Microsoft Theater. Microsoft Theater is located at 677 5th Ave, New York, NY. Here is a brief overview of what to expect:

Jeremy Kagan

CEO & Founder, Pricing Engine

Pricing Engine is a web service that helps smaller companies enhance their digital marketing campaigns.  They use data sets and predictive algorithms to find what clients are doing wrong and how they can improve. Furthermore, Pricing Engine uses an Advertising Report Card and a Custom Recommendations list to quantify actions in dollars.

Jeremy Kagan is the founder and CEO of Pricing Engine. He is also a Digital Marketing Strategy professor at Columbia Business School. Jeremy’s book Digital Marketing: Strategy and Tactics is the first textbook for digital marketing. It will also be published in 2017.

Jeremy has been a digital media strategy consultant/corporate trainer for over 16 years. His clients include companies in content and eCommerce. Before Pricing Engine, Jeremy was VP of Global Account Management at Sony Music. He was also VP/Director of Strategy and Customer Insight for Publicis Modem. While there, Jeremy headed research and innovation.

During the Meetup, Jeremy will touch on:

• – shopping ads
• – search ads
• – remarketing/display
• – social ads
• – video
• – tracking

 

The Meetup Structure:

6:00 p.m. – Doors open for networking

6:45 p.m.-  30 second intros from all our members

7:00 p.m. – Jeremy will discuss digital marketing as well as his experience at Pricing Engine

7:45 p.m. – Networking (Hara Partners’ CEO, Mai Erne, will also be there for any Magento+Netsuite questions)

You don’t want to miss this chance to learn and network! Also, free snacks and drinks!

*This  event is sponsored by the eCommerce Forum.*