Price Optimization: Let’s learn how to improve online business with Pricing Assistant’s Sylvain Zimmer! Welcome back to the eCommerce forum! Price optimization is the use of analysis to find how customers respond to different prices. It is also used to find prices that will maximize operating profit. Some of the data in price optimization include: – operating […]
Influencer Marketing: Let’s learn how to improve online business with social media! Welcome back to the eCommerce forum! Influencer marketing tracks people who have influence over potential buyers. Social media is great for influencer marketing because users can promote products or services. Furthermore, clients can measure how much a brand is mentioned across platforms. We […]
Retail innovation is when a retail company introduces something new that creates value for a customer that wasn’t there before. Retail innovation also happens in these three areas: – merchandise/product – consumer/customer experience – business model and process The most successful retailers focus on all of three of these areas instead of just one. The […]
Social Media Marketing: Let’s learn how to improve online business! Welcome back to the eCommerce forum! Social media marketing uses social media to market products as well as services. The goal is to make content that users will share with their network. 74% of American Internet-users have social media so this is a helpful tool for […]
Video messaging: Increase company sales by interacting with customers in real time! Welcome back to the eCommerce forum! Video messaging is used for audio and video interaction between users in different locations. It is also done in real time. Furthermore, video messaging can be helpful for online companies who rely on customer service. We have […]
In-Memory Computing: Let’s learn how to adapt to an increase in online traffic! Welcome back to the eCommerce forum! In-memory computing is the storage of data in a server’s RAM as a way to process at faster speeds. Moreover, in-memory computing can help online companies adapt to an increase in traffic. This is important because […]
Fashion eCommerce retailers have been growing their operations by following the latest industry trends. For example, companies have been driving revenue with mobile commerce since it became a hot topic in 2013. Recently, fashion eCommerce has become even more successful due to easy and free returns. Innovative visualization tools and customer reviews have also helped boost […]
Online Payment Processing: Let’s learn effective payment solutions! Welcome back to the eCommerce forum! Online payment processing deals with taking credit cards on the Internet. Furthermore, online purchases are managed by third party businesses called payment gateways. Smooth online payment processing is vital for online businesses. We have two amazing speakers for our upcoming Magento/eCommerce Meetup. […]
Website Optimization: Let’s learn how to make websites attractive and effective! Welcome back to the eCommerce forum! A website is the online face of a company so online companies’ websites should be pretty as well as easy to use. We have two speakers for our upcoming eCommerce Meetup who will teach us website optimization. This […]
Building Startups: Let’s learn how to build new companies! Welcome back to the eCommerce forum! A startup company is a new, fast-growing company. It is designed to maintain or improve profit margins while sales volume increases. We have two amazing speakers for our upcoming Magento/eCommerce Meetup. Both company founders, they will teach us how to build startups […]
