Digital retail has been undergoing drastic changes recently. An increasing demand for personalized shopping is making tech giants operate more like research labs and less like companies. The following corporations are investing heavily in innovation: – Google – Apple – Facebook – Amazon Additionally, they spent over $35 billion in research and development in 2014. […]
eCommerce Marketing: Let’s learn how to improve online business! Welcome back to the eCommerce Forum! eCommerce marketing is the process of promoting an online store’s products or services. A few techniques include: – search engine optimization (SEO) – email – social media – cost per click (CPC) Understanding eCommerce marketing is vital for online businesses. […]
eRetailer Best Practices: Let’s learn how to build startups with Audicus and Avalara! Welcome back to the eCommerce forum! Building an eCommerce startup is challenging. For one, competition is fierce–especially if a company can’t find a niche market. Secondly, startups need to improve scalability if they do find their niche market because product demands can skyrocket. Finally, a […]
Online commerce has changed a lot over the past several years. For example, shopping experiences have become more personalized and fragmented. Companies have developed strategies like omnichannel shopping in order to adapt. Additionally, data analytics have become part of small retailers’ business practices. Cloud computing has also lowered the costs of all kinds of technology. […]
Marketing Campaigns: Let’s learn how to personalize customer shopping experience! Welcome back to the eCommerce forum! Marketing campaigns promote a product or service through different media. This can include: – television – radio – print – online platforms Understanding how to make successful marketing campaigns is vital for online companies. We have an amazing speaker […]
Digital marketing has developed a lot over the past two years. Content marketing’s popularity rose 29.2% in 2014. Social media marketing was also a popular trend in both 2013 and 2014. New networks like Pinterest, Vine and Instagram have become a part of everyday life. Furthermore, these networks carved a niche for themselves. This means […]
eCommerce Mistakes: Let’s learn the 5 biggest eCommerce mistakes and solutions! Welcome back to the eCommerce forum! Understanding eCommerce mistakes is crucial for online business owners. There are some pitfalls that are more common than others. For example, many entrepreneurs fail to give their growing company the attention it deserves. They also use faulty software. Most […]
The eCommerce trends of 2014 proved to be fruitful. Concepts like omnichannel strategies have helped global eCommerce sales hit a record high of $1.3 trillion. According to Google, 85% of online consumers begin a purchase on one device but finish on another. As a result, 8% of retailers are now planning to add a Chief […]
Multi-channel retailing is a marketing strategy that offers consumers a number of ways to buy products. Some channels include: – retail stores – online stores – mobile stores Furthermore, multi-channel retailing maximizes revenue by offering consumers options and convenience. The best multi-channel retailing strategy will offer consumers quality experience whichever option they select. Understanding multi-channel retailing […]
Live Chat: Let’s learn how to improve online business with great customer service! Welcome back to the eCommerce forum! Live chat is an online application that provides instant online assistance to website users. Many users communicate through text, but they can also chat with voice and video services. We have an amazing speaker for our […]
