The changing behavior of customers The changing behavior of customers is having a big impact on e-commerce and the way we buy things. The first thing that people will notice is what we now commonly buy online. In the united states alone Apple accounts for more than 3% of all e-commerce sales. This means that […]
Why e-commerce will not win the war against traditional retailers Both e-commerce and traditional retailing have got advantages and disadvantages. The advantage of e-commerce is based on the electronic system and the advantages of traditional retailing are based on physical contact. To begin the reason why e-commerce will not win the war against traditional […]
How the growing middle class is fueling the growth of the e-commerce sector The term middle class in American vernacular symbolizes the working class. Working class Americans are the ones who are usually defined as the middle class. Some people would like to characterize the middle class as everyone except the top 20 percent and […]
Google tag manager Google tag manager is already part of the e-commerce process of adding JavaScript and tracking pixels. Google tag manager is often used with google analytics as it helps improve marketing for e-commerce businesses. Google tag manager is abbreviated as GTM.
Dropshipping product niche Finding a dropshipping niche can be a difficult task this is due to the fact that they are thousands of product niches to choose from. As a dropshipper you don’t create new products so you are limited to the products that are already there. You will need to choose a good niche […]
Things we can take from brick and mortar retailing People who live in the era of e-commerce often do not remember that e-commerce is an offshoot of brick and mortar retailing. Some people especially in developed nations have become so used to purchasing goods online without the need for visiting a shop physically. Most people […]
Social media changes since the facebook data scandal There is absolutely no doubt that if you follow the media you have heard about the Facebook data scandal. The Facebook data sandal forced a lot of executives to stand before congress and testify. Cambridge analytica was forced to close down its doors due to the data […]
Capitalize on e-commerce trends The trends There are popular websites such as google trends that are helpful to businesses when they are trying to find popular trends. It is important as an e-commerce marketer to use these platforms in order to research popular trends. With popular trends you can use a more focused marketing strategy. […]
Why are there so many e-commerce sites? The number of e-commerce sites is going to continue growing over the next couple of years. This is mainly due to the rise in demand for e-commerce goods. People in locations where they cannot get to a shopping center fast enough will constantly need e-commerce services in order […]
Why you need to go mobile. There is the need for e-commerce businesses to go mobile across the world. There is the need to become flexible in order to be able to spend more time with your family. This means that you will need your business to be mobile based. Most e-commerce stores have adopted […]
