A Subscription based e commerce model requires customers to purchase items one by one, with subscription services which come with benefits like discounts, offers, subscribe-and-forget etc. These businesses have greater efficiency and effectiveness compared to a normal e commerce model where customers make one-off purchase. Subscriptions are a win-win situation for both; getting recurring revenue […]
One advantage the brick and mortar stores provides to customers is the ‘touch and feel’ of the product. E commerce stores fill the gap by providing a video on the page where the product is listed. The video shows the product from different angles, unpacking, tutorials and usage in real life scenario. In fact, the […]
Most of the customer have some doubt here or there while browsing a product online. Sometimes the answers are there in FAQs, but some customers are too lazy to go there and prefer chatting with anybody from the website to clarify their doubts. Research have shown that there is a high probability of a customer […]
L2 Digital IQ Index: Top Department Store Brands in Digital 2017 The shifting retail landscape has not been friendly to department stores. U.S. chains, including J.C. Penney and Dillard’s, have registered annual sales declines of nearly $75 billion, since 1999. Shoppers are, instead, turning to Amazon, whose North American growth since 2010, has eclipsed the […]
One of the biggest dilemma when a customer is using the e commerce platform to buy something (for example shoe) is that she doesn’t know how would the shoe look upon her. Would it look good or just look okay! Though a number of E commerce businesses have the option of accepting returns without questions […]
Customers love to surf the web on their handheld devices; in fact so much that half of the web traffic is created by mobile phones / tablets. These users would like to browse the items on handheld devices they are interested in and why not! The devices are handy and are always on (unlike a […]
As businesses expand into further channels, new possibilities keeps opening up of delivery of goods. For example, if a customer has placed an order on the e commerce platform and a retail store is much closer to the delivery area than the warehouse, the goods are better delivered directly from the store as this will […]
L2 Digital IQ Index: Top Personal Care Brands in Digital 2017 The stakes are high in the personal care industry. Since 2011, large CPG companies have shed $20 billion in share, to smaller, independent brands. In 2016 alone, established players’ sales declined .5%, while upstarts’ revenue grew 3.1%. This trend is being shaped online. […]
L2 Digital IQ Index: Top Home Care Brands in Digital 2017 With sales flat in CPG, digital distribution and search visibility are critical for home care brands, looking to maintain share. Ecommerce is expected to account for 50% of CPG growth, thanks in large part to Amazon. As investments in the Internet of Things […]
Illegal retaliation is a serious offense in NYC. Employers often retaliate against employees who have opposed discrimination or harassment. Employees can oppose discrimination by making internal or external complaints–filing a complaint with a government agency, etc. The NYC Commission on Human Rights protects employees from discrimination and illegal retaliation with the NYC Human Rights Law […]
