An e-commerce niche is a distinctive area of the market, (a targetable part where buyer needs are still unfulfilled), focusing on one kind of product or service. An E-commerce market is defined by the product features targeted at satisfying specific consumer needs. The choice of a suitable e-commerce business niche is a herculean task for […]
The importance of URL (Uniform Resource Locator) has increased manifold as most of the businesses continue to adopt e-commerce. Apart from being a gateway of an e-commerce website, URL also serves the customer in navigating to different departments in accordance with the hierarchy of the website. From the SEO (Search Engine Optimization) perspective as well, […]
How does a customer feel after seeing non-relevant recommendations / offers once she has logged in to her favourite e-commerce website. The recommendations are more or less based on her past purchases but why would one like to buy another keyboard if she has already bought one. Welcome to the world of Real Time […]
Making sales as a student Making an income as a student is probably more difficult than you would think. This is mainly because you need to spend a huge part of your time studying to pass. This takes away a huge part of your time in trying to make sales. Student life is actually not […]
The concept of e commerce business was based on the fact that the customer will receive the product at her doorstep without getting out of her home. E commerce businesses have always been facing the challenge of arranging seamless logistics for delivery and pickup for cancelled orders. A study by Accenture showed that 64 percent […]
Why marketing matters Marketing matters a lot in e-commerce. This is because marketing forms the backbone of e-commerce sales. There are many techniques used to market e-commerce businesses and products. As an e-commerce business owner, you should try and employ as many marketing techniques as possible. Online marketing techniques are the most profitable as far […]
A Subscription based e commerce model requires customers to purchase items one by one, with subscription services which come with benefits like discounts, offers, subscribe-and-forget etc. These businesses have greater efficiency and effectiveness compared to a normal e commerce model where customers make one-off purchase. Subscriptions are a win-win situation for both; getting recurring revenue […]
One advantage the brick and mortar stores provides to customers is the ‘touch and feel’ of the product. E commerce stores fill the gap by providing a video on the page where the product is listed. The video shows the product from different angles, unpacking, tutorials and usage in real life scenario. In fact, the […]
Most of the customer have some doubt here or there while browsing a product online. Sometimes the answers are there in FAQs, but some customers are too lazy to go there and prefer chatting with anybody from the website to clarify their doubts. Research have shown that there is a high probability of a customer […]
L2 Digital IQ Index: Top Department Store Brands in Digital 2017 The shifting retail landscape has not been friendly to department stores. U.S. chains, including J.C. Penney and Dillard’s, have registered annual sales declines of nearly $75 billion, since 1999. Shoppers are, instead, turning to Amazon, whose North American growth since 2010, has eclipsed the […]
