Paid advertising Paid advertising has become a popular phenomenon in today’s market. In fact it has become more popular than TV marketing. There are a number of reasons that have led to the growth and popularity of paid adverting in today’s economy. First it is the popularity of online platforms such as social media and […]
Making YouTube marketing videos YouTube is the second most popular search engine after google. This makes it a force to recon when it comes to marketing. However it is not an easy task marketing products on YouTube. It requires a lot of careful analyzing and development. Marketing videos on YouTube differ from each other because […]
Instagram marketing campaign Instagram is the most popular social media platform for millenials. Therefore if your are a business which is trying to increase sales from this specific demographic you will need to create an Instagram marketing campaign. Instagram marketing campaign includes a lot of strategies that you can use to increase sales on your […]
How email marketing works There are several ways in which email marketing works. Email marketing is the process of using emails to market a business or brand. In e-commerce it is one of the principal marketing methods. The reason why email marketing has become so popular over the years is the importance and popular use […]
The Chinese market The Chinese market is one market that a lot of US companies really want to enter. However the Chinese market has become one of the most foreign business hostile areas in the world. This is mainly due to a lot of regulations levied by the government of China. There are a lot […]
Introducing a new product This process is sometimes called e-commerce product release. Releasing a new product to your customers can be a challenging task. However if you make proper preparations your product release will be a successful one. Now a lot of people might ask “what is a successful product release?” A successful product release […]
Black Friday deals Black Friday has become an important holiday in the e-commerce world. Although the event began in the United States it has become a worldwide spectacle. People rush to retail stores to buy goods due to their discount prices. The holiday shopping season has reported strong growth over the past several years. The […]
Benefits of Amazon reviews Amazon reviews like any other reviews have a great benefit to the seller and the customer alike. For e-commerce entrepreneurs Amazon reviews are a great selling tool. The advice I will give to sellers selling on marketplaces such as Amazon is to always thrive to increase sales and positive reviews. A […]
Quitting your job and starting an e-commerce business This is perhaps the most risky proposition you can take. Quitting ones job is not the best route to take if you intend on starting an e-commerce business. I know you might have heard the advice that success comes at a risk. This might be true for […]
The Future of brick and mortar retailing Brick and mortar retailing is the oldest known form of commerce. This form of commerce came as soon as money was invented. With the invention of money brick and mortar retailing took its place in commerce. It is the second phase in human trade after barter trade. […]
