Please check out L2 Inc.’s YouTube channel for a great overview of the Watches and Jewelry “Digital IQ Index”: https://www.youtube.com/user/l2thinktank/featured E-commerce is projected to represent 1/5 of hard luxury sales by 2025 and watching jewelry brands are finally getting their act together. Over 60% of index brands now feature direct-to-consumer e-commerce and over 3/4 officially distributed […]
Online marketing can viral your brand on the internet Time Magazine awarded Person of the Year in 2006, about the information of consumers on the internet. The cover read has the following lines welcome in your world, with full control of information age. Over the past decades, there is no further change occur about the […]
Innovation in the e-commerce sector Innovation has never been a bad thing amongst humans. Humans have relied on innovation in the commerce sector long before e-commerce arrived. The distribution chain was not that sophisticated hundred thousand of years ago when the first modern humans emerged. Modern humans started inventing innovative ways to trade with each […]
The use of Data in marketing an e-commerce business Data is an integral part of e-commerce. Online marketing mostly depends on Data management and targeting. The largest online marketing companies use data as the main driver of online marketing. Let’s suppose you wanted to create an online platform for e-commerce marketing you will first need […]
E-commerce and firearms The debate on the second amendment is still raging in the United States. The debate is based on gun control. The argument from the right side of the political spectrum is that the second amendment was created to protect the citizens of the United States from a tyrannical government. This means […]
Customizing your e-commerce store Step 1 in customizing your e-commerce store Customizing your e-commerce store is not an easy task. However, with a short tutorial, you will be able to customize your e-commerce site the way you want it. The first step will be choosing a Shopify theme that best suits your store. You can […]
Increasing e-commerce sales The first part of increasing e-commerce sales is to understand what drives e-commerce sales. Let’s suppose you have created a unique product that you want to sell. The first thing you must consider is the buyer. The problem with a lot of e-commerce businesses is that they fail to put themselves in […]
Great presentation by Scott Galloway on the development of brick and mortar retail, and larger implications to the retail industry. Go checkout and follow their YouTube channel at: https://www.youtube.com/user/l2thinktank/featured I wanted to discuss a little bit about some of the changes in terms we see across our retail members and some of the dynamics and make […]
Selling perishables Selling perishables is not the same as selling electronic devices. Perishables are more delicate and they need to be sold in a short space of time. It is certain that technological advancement has changed the way we do business with each other. Selling perishables has become even easier. Perishables are products that can […]
Creating a social media platform for e-commerce It is hard for some people to imagine a life without social media. Social media has taken over every aspect of our lives. That’s why it is now easy to politically influence people using social media. However social media is not the only used to influence people politically. […]
