Fundamentals of starting an e-commerce business There are certain key areas you have to pay deep attention to when starting an e-commerce business. Building an e-commerce store is easy, but making sure that the e-commerce store generates sales and profit is another different thing. The first thing you need in starting an e-commerce business is […]
The future of e-commerce is based mainly on the growth of internet accessibility. As the internet becomes popular and more trustworthy e-commerce will experience an explosion in the number of users. Brick and Mortar retailers still control more than 70% of the retail market. Brick and mortar retailers account for around 4 trillion US dollars […]
What is e-commerce? This question might seem a bit awkward, but a lot of individuals have no clue about what is e-commerce. E-commerce is electronic commerce. It is when business transactions take place on the internet. E-commerce encompasses both the product and services sector. If a business sells its products on the internet the store […]
E-commerce statistics E-commerce statistics give us a brief look at the numbers of the e-commerce sector. By the year 2020 analyst estimate that e-commerce sales will eclipse 4.6 trillion US dollars. This will be a tremendous growth. Some people attribute this growth to the rising popularity of smartphones and the internet in developing countries. The […]
Business to Business model e-commerce Business to business e-commerce is the kind of online business where businesses sell to other businesses. Alibaba is one kind of e-commerce platform that caters to business to business e-commerce. Suppliers or manufacturers sell their products to other businesses. This kind of e-commerce business is wholesale. This is due to […]
E-commerce product marketing Introducing a new product to customers around the globe is not always an easy task. Especially if the product is innovative and has never been seen before. Product marketing, in this case, will include video marketing, influencer marketing, and paid marketing. The best solutions will depend on the type of product being […]
Instagram algorithm How does Instagram work? Instagram also has an algorithm like any online marketing platform. The Instagram algorithm combines time relevance based factor. This helps determine what users see on the platform. This means that front-page feeds are not only based on chronological order but on also on the likelihood that the Instagram user […]
Ways to optimize your e-commerce customer support A lot of customer question can also lead to a lot of sales. This means that having a large number of customer questions is actually a good thing. In simple words it is a nice problem to have as an e-commerce business owner. The problem with customer questions […]
E-commerce and the fast-food sector The e-commerce explosion has also trickled down into the fast food sector. Most e-commerce purchases in the fast-food sector are conducted through mobile devices such as phones and tablets. The reason is that mobile devices are mostly always at the disposal of the customers. Fast-food outlets such as McDonald’s and […]
E-commerce market trends The e-commerce market has drastically changed the retail sector. Years ago be for the rise of the e-commerce market, the success of a business greatly depended on location. Now due to the digital era, even the smallest retail business can have a global presence. This has drastically altered the business landscape. E-commerce […]
