Artificial Intelligence in e-commerce

Artificial Intelligence (AI)

If you are a person that keeps in touch with recent activities there is no doubt that you have heard about Artificial Intelligence or AI in a simple form. Most tech companies believe that AI is the future of their companies. This has led to a lot of research in Artificial intelligence. Now let us first explain what AI actually is. AI is the ability of machines and computers to learn from experience. This is why it is sometimes called machine learning. The applications of artificial intelligence can be found in almost all fields. For instance, motor vehicle companies intend on using AI to improve their autonomous vehicle technology. AI in e-commerce is already being used in fraud detection. If someone uses your PayPal account from an unknown IP address or region, you the system requires an OTP. AI has a lot of applications especially with the differences in language. This means that now you can hear someone’s language by using Google applications. However, a lot of analysts have raised concerns over AI capabilities in the human apocalypse. People have assumed that if machines are given the ability to learn their intelligence might surpass that of humans and they might end up dominating humanity.

Artificial Intelligence in e-commerce

The impact of artificial intelligence is already being felt in the e-commerce sector. A lot of e-commerce companies are already using artificial intelligence for a number of things such as fraud prevention, language translation and identity verification. Algorithms in some e-commerce websites are now capable of recommending certain products to you based on your search preference. This means that it has become easier to search for products online. Over the next couple of years, artificial intelligence importance in e-commerce is going to be more important.